What do you do when there’s a fly in the urinal (sorry ladies, this may not pertain to you)? It must be something that appeals to the core of man’s basest instincts: to…ready…aim…fire! OK, perhaps not the most elegant solution, but effective. It’s in the stats…this simple solution keeps the bathrooms 85% cleaner!
I think this is an excellent example of a key user experience concept: to appeal to base instincts! In this example, there’s a problem: dirty bathrooms. There’s a desired user goal: to help user’s aim better. There’s a simple intuitive interface: a fake fly sticker near the target.
Understanding core human instincts is a great start in creating intuitive interfaces to solve problems such as: how to make users fill out forms…advance to the next page…and a multitude of user goals. It can help avoid such pitfalls as strange naming conventions and unorthodox page navigation structures. Here are top 3 suggestions to see if your page element or interface passes the “basic instinct” usability test:
Simple “Basic Instinct’ Usability Test
1. Ask test users what action or result they think a certain page element or interface does.
2. For that same element or interface, ask if there’s anything else they think that element might do or represent (this list should not be long!).
3. Ask other users how they would perform a certain task from start to finish, and watch if they instinctively follow your desired path of execution.







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