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You know those snarky Apple commercials that contrast a hip young Apple user against an overweight stuffy PC user? To me, that basically sums up the author, Guy Kawasaki, and his book, The Art of the Start…Guy being the hip young Apple user of course. 

This is required reading for any web entrepreneur and tops the list on most VC’s recommended reading. Guy brings years of experience as an Apple strategist, a VC, and an entrepreneur…and basically tells it to you straight on how the game works. Having seen thousands of pitches from startups and witness which ones get funded, he basically tells you what works, what doesn’t, and what VC’s are looking for.

Beyond just coaching young entrepreneurs on the ins-and-outs of the startup business, there is an undercurrent of passion that resounds with most of us entrepreneurs (which is also probably why this is such a page turner for us): to create a product or company that makes the world a better place. I can only imagine the amount of cynicism he must accumulate after seeing so many bad startup ideas pass through his desk…but you can definitely see that Apple idealism shine through in his determination to help the best ideas become reality. 

Related Links:
Guy Kawasaki
Guy’s Blog
Garage Technology Ventures (Guy’s VC Company)