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For web startups, it is crucial to put some resources into UI/UX (user interface/user experience) development. If you are just starting up, chances are…your website is not a household name (yet), people have no idea what your site is about, users are visiting your site for the first time, and they are one click away from leaving your site. It is essential for web startups to deliver a great user experience from the very beginning…otherwise you can risk joining the web deadpool. 

This is the job of UI/UX professionals. In a nutshell, their mission is to make sure your web site is clear, intuitive, and easy to use for everyone. As important as it is to have great UI, the unfortunate fact is that companies still don’t pay enough attention to this area of design. It is usually an afterthought, saved for the latter stages of product development. Usually, the entrepreneurs and business analysts rush to give their development specs and flow diagrams to their back end programmers…and this crucial step of advocating what the end user wants, is neglected. 

The bottom line is…if your web startup hasn’t gone through some type of UI development…it needs to start asap. The good news is that even if you can’t afford to hire a UI/UX professional, there is much you can do on your own which will have much better results for your launch than not doing anything. All it takes is a little logic, common sense, and patience. Take a look at our Recommended Reading section to get started!